avios

Brief: Get Avios members to spend the points they've spent years collecting.

Output: A two phased print and OOH campaign that launched with work featuring friends and family of existing Avios customers to create ad's aimed at the Avios collector in their life. We then used targeted media (local OOH sites and specific print and digital buys) to make sure they saw them. The second phase to the campaign then used then images and stories uploaded to the campaign site by the public to try and convince other Avios collectors to get spending as well.