french connection
Brief: Four seasonal campaigns from AW/11 to SS/13.
Output: Four campaigns that worked across store, print, film & digital.
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AW/11: 9 mini campaigns on TV, OOH and print, to focus on hero products throughout the season.
SS/12: One hero image and multiple support print & film executions to bring to life the overall feel of the collection.
AW/12: Choosing key store locations globally and using mapped OOH sites as signposting for customer journeys.
SS/13: Producing film and print stills that worked as part of an interactive film machine, allowing customers to create and share their own shoppable campaign film featuring their favourite items from the season.
AW/11
SS/12, AW/12 & SS/13
