Baileys chocolat luxe
Brief: Create and launch a new premium product.
Output: A 12 month NPD process that started from scratch with product and brand concepting and ended up with Baileys Chocolat Luxe, launched across PR, OOH, Print & TV.
Brief: Create and launch a new premium product.
Output: A 12 month NPD process that started from scratch with product and brand concepting and ended up with Baileys Chocolat Luxe, launched across PR, OOH, Print & TV.
